Because the brands we feel, we buy.

At Valentine Course Design™ we help coaches and creatives tap into the emotions that drive buyer behavior, so you can attract customers who'll fall in love with, and want to buy, everything you create.🩷

Done-for-you Research & Design

Boost sales by harnessing the power of emotional connection.

You may think that data-driven marketing is the only way forward, but research suggests that brands that connect emotionally can outperform their competitors by as much as 85% in sales.

Get Your Emotional Marketing Blueprint

Hi, I'm Sidneyeve.

Graphic & Instructional Design (Harvard),  Marketing Professor (PhD), Business Coaching (ICF)

I help course creators and coaches like you transform your programs, products, and promotions into engaging, memorable experiences.

By infusing your offers and marketing with ✨glimmers of positive emotion, we'll inspire desire, generate buzz and rave reviews, and boost your customer satisfaction and success.

Graphic Design

Sell + Teach + Coach, Beautifully. 

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Quick-Like-a-Bunny 1:1 Course Creation 

Let’s build your course together, professionally, quickly, beautifully. It'll be ready to sell sooner than you ever thought possible.

I Need This

Your Coaching Biz Brand, By Design

Get my 1:1 help to create a coaching brand that’s unique, unforgettable, emotionally aligned, and built to attract  clients you love working with.

I Need This

1:1 Creative Direction Business Coaching

Refine the way your business looks, sounds, and FEELS, so it reflects your true value and immediately resonates with your perfect-fit clients.

I Need This

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Client Feedback:

"Visual Elegance"

Sidneyeve brought the visual elegance to my course I'd wanted for years, but didn't know how to create. And she helped me understand the emotional impact of graphic design on my students.

- Brenda, Coach + Course Creator

"Beautiful & Cohesive"

Sidneyeve distilled my ideas into a beautiful and cohesive brand board that I refer to again & again for consistency in all my materials. All of her templates are both practical and inspirational.

- Sarah, Coach + Course Creator

"Literally Stunning"

I still can't believe my luck in finding Sidneyeve. On top of saving me huge amounts of time, her designs are literally stunning. They make me excited to post & share materials with my students.

- Demetra, Coach + Course Creator

Would you like a sample of my Canva pro templates? This pretty course outline can easily be repurposed as a lead magnet or workshop/challenge guide. Please help yourself to a copy using this form: 

You will also be added to my email list.

Latest Blog Posts:

Because Pretty Sells: Aesthetic Appeal and Buyer Behavior

Visual Intrigue: Leverage the Power of Curiosity in Your Marketing

Fabulous Freebies: What Makes a Lead Magnet Truly Irresistible?